Get named by the creators developers trust.
A YouTube tutorial, an X thread, a newsletter mention from someone your buyers already follow. The strongest signal AI picks up, and the one humans believe most.
100+
creators and newsletters we have worked with, across YouTube, X and email.
#1
single strongest correlate of AI visibility that we track.
watch, then buy
how developers actually evaluate tools before committing.
55%
of buyers use video to make a purchase decision (Google / Think with Google).
Developers watch someone use a tool before they trust it.
A tutorial or an honest review from a creator they already follow does what an ad never will: it shows your product solving a real problem, from a voice they believe. It is also the single strongest signal AI picks up.
Before a developer commits, they check what real people say: a YouTube walkthrough, an X thread, a newsletter mention. If every creator in your space features a competitor, that is the demo your buyer sees and the source the model cites. You are not missing views, you are missing the recommendation.
How it works
The exact steps, in order, and what each one gets you.
Creator matchmaking
We find the developer creators whose audience is actually your buyer. Not the biggest channel, the right one, and we broker the collaboration end to end.
The impact: Your product in front of the exact people evaluating tools like yours, with none of the wasted spend on reach that never buys.
Content that converts
Tutorials, integrations and “tools I use” features that show your product solving a real problem, not a scripted ad nobody finishes.
The impact: A demo your buyer trusts, because a peer made it, not an ad they skip.
A UGC engine
A repeatable pipeline of authentic short and long-form content, so mentions compound over time instead of being a one-off spend.
The impact: A library of mentions that keeps growing, and selling, long after the invoice is paid.
Built to be found
Titles, descriptions and chapters structured so search and the models can both read exactly what your tool does and who it is for.
The impact: Videos that rank in search and get cited by models long after they go live.
Creator marketing runs on its own, and it is where human trust and AI visibility overlap most. High effort, and often the highest return.
What you get, every month
Exact deliverables, numbered. No surprise line items, no “that's extra.”
What to expect, and when
Weeks 1 to 2
Source & vet
We find the creators whose audience is your buyer, and vet reach against relevance.
Weeks 3 to 5
Broker & brief
We negotiate the deals and brief the content so it converts, not just plays.
Month 2
Content ships
Videos and posts go live, optimised to be found by search and models.
Ongoing
Compound
A steady pipeline of mentions that keeps working after each drop.
Runs on its own. Pairs well with the rest.
Every service stands alone. Add another when it earns its place. More trusted sources, more of the answer that belongs to you.
GEO
Get recommended when buyers ask AI for the best tool.
ExploreReddit Marketing
Show up in the threads buyers and crawlers trust.
ExploreTechnical SEO
Make your site readable by Google and the models.
ExploreProgrammatic SEO
Rank for thousands of long-tail searches, on autopilot.
ExploreTechnical Content
Blogs, tutorials and videos, made by real engineers.
ExploreFrequently asked questions
Do you guarantee specific creators?
We guarantee the right fit for your buyer, not a specific name until they are booked. We shortlist, you approve, we broker.
What does it cost on top of your fee?
Creator fees are separate and vary by audience. We negotiate them for you and are transparent about every number.
Sponsored or organic?
Both, disclosed where required. The best-performing content is an honest walkthrough, not a scripted ad, and we brief for that.
Some of the 100+ creators & newsletters we've worked with
Ready to run Creator Marketing?
Book a 15-minute call. We run your category live, show you exactly what Creator Marketing would move first, and scope it on the spot.